WordPress SEO: A Practical (and FREE) Guide

First, optimize for page speed and performance

• Caching
• Image Compression
• CDN
• Minification

Tools

• W3Total Cache
  • page cache
  • minify
  • browser cache
  • CDN
• ShortPixel – compresses and optimizes image when you upload them
• Speed Booster Pack -lazy load images – only load when visible
• Pingdom page load test, GTMetrix
• ahref – performance report per page – then load slow pages into Google’s Page Speed Insights

Add Internal Links To Pass Equity To Pages That You Want To Rank

• site:mywebsite.com keyword1 OR “keyword2” OR keyword3 to find all pages with a keyword.
• Create links to the page that you want to rank.
• Install Custom Sidebars and add related posts to sidebar
• Install a Popular Articles Widget
• Select keyword that you want to link for, example: long winter coats
• On other pages, link to the long article with the long-tail keyword
• Putting it in the content is most effective.
• It should be relevant

Duplicate Content Issues

• Yoast SEO Sitemap
• Title & Meta
• Tags – no index
• Categories – debatable
• Archives Tag – no index author & date
• Siteliner – run to see duplicate content